Global Trends Today
  • News
  • Economy
  • Investing
  • Stock
  • Editor’s Pick
No Result
View All Result
  • News
  • Economy
  • Investing
  • Stock
  • Editor’s Pick
No Result
View All Result
Global Trends Today
No Result
View All Result
Home Editor's Pick

McDonald’s to extend $5 value meal in most U.S. markets as diners return to chain

by
July 23, 2024
in Editor's Pick
0
McDonald’s to extend $5 value meal in most U.S. markets as diners return to chain
0
SHARES
3
VIEWS
Share on FacebookShare on Twitter

McDonald’s will extend its $5 value meal beyond its initial four-week window in most of its U.S. markets as the fast-food giant says the offer is driving traffic back to restaurants.

In a memo to the U.S. system obtained by CNBC on Monday, executives wrote that nearly every business unit, encompassing 93% of its restaurants, voted to extend the promotion past its original end date late this month. The memo said the majority of locations will extend through August, or plan to vote on whether to do so. 

The $5 value meal rolled out on menu boards beginning June 25 and was initially set to last roughly a month. It includes a McChicken or McDouble, four-piece chicken nuggets, fries and a drink. The combo costs substantially less than purchasing those items individually.

“Our message is resonating with our millions of customers,” Myra Doria, national field president, and Tariq Hassan, U.S. chief marketing and customer experience officer, wrote in the memo. “When our customers are ordering the $5 Meal Deal, they aren’t visiting the competition, and early performance shows this deal is meeting the objective of driving guests back to our restaurants.” 

Bloomberg earlier reported the decision to extend the deal.

The move comes as restaurants offer deals to boost sagging traffic, as consumers — particularly lower-income diners — balk at higher prices after years of inflation-fueled hikes. The meal has faced competition from other chains including Burger King, Wendy’s, Taco Bell and even Starbucks, which have offered deals ranging between $3 and $5, as companies look to bring in value-conscious consumers in a highly competitive environment.

The memo went on: “We must remember that driving guest counts ultimately propels our business and is the key to sustained growth.”

Coca-Cola kicked in marketing funds to make the initial value offer more appealing for franchisees, CNBC reported in May. Some franchisee advocates had pushed for future contributions from the company to make the discounted offering sustainable for operators in the long run.

The company is set to report earnings July 29.

McDonald’s declined to comment.

This post appeared first on NBC NEWS
Previous Post

Brunswick Exploration Outlines New Spodumene Rich Boulder Trains at Mirage and Launches Summer Drill Campaign

Next Post

Boeing ‘disappointed’ customers but is on the path to ‘transformational change,’ CEO says

Next Post
Boeing ‘disappointed’ customers but is on the path to ‘transformational change,’ CEO says

Boeing ‘disappointed’ customers but is on the path to ‘transformational change,’ CEO says

    Become a VIP member by signing up for our newsletter. Enjoy exclusive content, early access to sales, and special offers just for you! As a VIP, you'll receive personalized updates, loyalty rewards, and invitations to private events. Elevate your experience and join our exclusive community today!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    • Trending
    • Comments
    • Latest

    Hacker lexicon: What is a supply chain attack?

    June 11, 2021

    Losing Depop to US ownership makes the British tech sector look secondhand

    June 11, 2021

    Andrew Lloyd Webber to sue the Government if theatres are not fully reopened from June 21

    June 11, 2021

    Microsoft’s Kate Crawford: ‘AI is neither artificial nor intelligent’

    June 11, 2021
    NVIDIA Rallies After Strong Q1, AI Demand Outshines China Export Hit

    NVIDIA Rallies After Strong Q1, AI Demand Outshines China Export Hit

    0

    Reply to “Reply to Whitehead” by Desvousges, Mathews and Train: (4) My treatment of the weighted WTP is biased in favor of the DMT (2015) result/conclusion

    0

    The 40 Weirdest (And Best) Charts We Made In This Long, Strange Year

    0

    Will The Debate Over $2,000 Stimulus Checks Help Democrats In Georgia?

    0
    NVIDIA Rallies After Strong Q1, AI Demand Outshines China Export Hit

    NVIDIA Rallies After Strong Q1, AI Demand Outshines China Export Hit

    May 31, 2025
    Top 5 Canadian Mining Stocks This Week: Adyton Sparkles with 97 Percent Gain

    Top 5 Canadian Mining Stocks This Week: Adyton Sparkles with 97 Percent Gain

    May 31, 2025
    Ontario Backs Down on Key Bill 5 Provisions, Echoes BC’s Mining Debate

    Ontario Backs Down on Key Bill 5 Provisions, Echoes BC’s Mining Debate

    May 30, 2025
    Appeals Court Grants Trump Temporary Reprieve on Tariffs, “TACO” Taunts Gain Steam

    Appeals Court Grants Trump Temporary Reprieve on Tariffs, “TACO” Taunts Gain Steam

    May 30, 2025

    Recent News

    NVIDIA Rallies After Strong Q1, AI Demand Outshines China Export Hit

    NVIDIA Rallies After Strong Q1, AI Demand Outshines China Export Hit

    May 31, 2025
    Top 5 Canadian Mining Stocks This Week: Adyton Sparkles with 97 Percent Gain

    Top 5 Canadian Mining Stocks This Week: Adyton Sparkles with 97 Percent Gain

    May 31, 2025
    Ontario Backs Down on Key Bill 5 Provisions, Echoes BC’s Mining Debate

    Ontario Backs Down on Key Bill 5 Provisions, Echoes BC’s Mining Debate

    May 30, 2025
    Appeals Court Grants Trump Temporary Reprieve on Tariffs, “TACO” Taunts Gain Steam

    Appeals Court Grants Trump Temporary Reprieve on Tariffs, “TACO” Taunts Gain Steam

    May 30, 2025

    Disclaimer: GlobalTrendsToday.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    • About us
    • Contacts
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 globaltrendstoday.com | All Rights Reserved

    No Result
    View All Result
    • News
    • Economy
    • Investing
    • Stock
    • Editor’s Pick

    Copyright © 2025 globaltrendstoday.com | All Rights Reserved